Client in Focus: Helping Optima Logistics Grow with a Strategic Website Redesign
When I first met the team at Optima Logistics, their website wasn’t reflecting the high level of service & tech-forward approach they delivered in the real world. It was outdated, hard to use & barely getting any traffic. Here’s how a full redesign helped increase traffic & grow their business.
The Challenge
When Optima Logistics reached out, their website was getting just a handful of visits each month. The design was dated, the layout was confusing & their message was getting lost. Their site didn’t align with their brand or showcase their cutting-edge logistics solutions. Worse still, it wasn’t helping them generate leads.
The Fix
I redesigned & rebuilt their website from the ground up, focusing on:
A modern, on-brand visual design using their brand colours & fonts
Clear navigation to help users find what they need quickly
SEO-optimised content to boost visibility in Google & Bing
Strong calls to action to turn visits into enquiries
The goal: make their website work for them, not against them.
The Outcome
Website traffic jumped from a handful of visits to 1.1K+ per month
Increased enquiries led to higher sales
They’ve since opened a new office in Queensland to support business growth
What Optima Logistics Had to Say
"Rachel has been invaluable in her contribution with Optima's website development, company artwork & ability to provide enhancements & professional feedback. The congeniality in which Rachel delivers her service is exceptional. Optima will continue our relationship with Rachel for years to come." - Andrew Jones, Managing Director
What This Means for You
If your website feels outdated, hard to use or invisible in search, it could be holding your business back & costing you sales. Whether you’re in logistics, retail, healthcare or creative services, your website should look great, rank well & convert visitors into clients.
Ready to Level Up?
Let’s create a website that works as hard as you do! Contact me here to get started.
