Client in Focus: Creative Edible Images - Re-Brand & Website Refresh for Impact & Growth
Creative Edible Images is a small Australian business helping bakers & cake decorators bring their designs to life with custom edible icing prints. When Colleen from Creative Edible Images approached me, she felt that her brand didn’t reflect the vibrant & creative products she offered. Alongside this, Colleen was frustrated with trying to update & add products to her existing website - it wasn’t user friendly for her, it didn’t reflect the brand accurately & most importantly it was hard for customers to navigate & make purchases.
Here’s how we worked together to breathe new life in to the Creative Edible Images brand & website!
Part One: The Brief
Colleen is a passionate small business owner wanting to scale her business within Australia. Discussing her current brand, Colleen felt her logo was a little dated & wanted something fun & fresh to reflect the creative nature of the Creative Edible Images. I also discovered that Colleen’s logo looked very similar to other logo designs that were available for purchase. Colleen also needed a functional website that was easy for her to use & even easier for her customers to purchase from.
We established the following as priorities:
A modern, professional brand identity that reflected Colleen’s creativity.
A clean, fresh & unique logo that was modern & fun.
A streamlined eCommerce experience for both Colleen & her customers.
An easy way for customers to upload images & place personalised orders.
A site that worked seamlessly on both desktop & mobile.
Part Two: Fresh New Branding
We kicked things off with some back & forth so I could get to know Creative Edible Images better - understanding the product, customer base & identity of the business more intimately. From there, I developed a visual identity that brought our ideas to life.
The final refreshed logo & branding resulted in:
A modern logo that captures the joy & creativity of edible art.
A fun, bold & playful colour palette reminiscent of cake & cupcake decorations, candy & all things sweet!
Clean, versatile typography that balances professionalism with personality.
Before vs. After the Logo Refresh & Re-Brand
Before: The Creative Edible Images logo featured dated, mismatched fonts & the colour palette that was not sophisticated enough for the creativity of the brand
Before: The logo was too similar to other pre-made designs available for purchase - Creative Edible Images needed a unique, custom-made design that reflected the brand & would stand out from the crowd
After: With a delicious colour palette, easy-to-read yet modern fonts & a fun graphic element - a bite out of the logo - Creative Edible Images now has a logo & brand that feels fun, fresh & represents the brand accurately
After: Creative Edible Images now multiple logo formats to suit different types of use for both print & online - from website & social media to business cards, letterheads & beyond!
Part Three: The Website Re-Design
We built the new website on Shopify, which is my preferred platform for eCommerce websites. Shopify makes it easy for sellers like Colleen to manage orders, products & update content.
Key features of the new Creative Edible Images website include:
Simplified navigation for a more intuitive shopping experience.
A streamlined custom order process so customers can easily upload images & designs for their edible icing prints.
Clear calls to action & improved layout for easy browsing higher conversions.
Search Engine Optimisation to capture more customers.
A simplified back-end experience for Colleen to make adding products & updating content SO much easier!
The end result is a site that not only looks better—it works better, too.
The Outcome
“ARGH its so cool!!! OMG I love it! I’m so excited for this”
This was Colleen’s response to seeing her new website for the first time! Safe to say, e-mails like this make my day & confirm that I nailed it with this design! Since launching the new website, complete with refreshed branding, Creative Edible Images has seen a noticeable increase in traffic & orders, as well as receiving great feedback from customers.
Final Thoughts
This was such a rewarding & downright fun project to work on - from refining the brand to building a more user-friendly online experience. I love helping businesses like Creative Edible Images elevate their presence & grow with confidence.
If you're ready for a re-brand or website refresh that actually supports your goals, let’s chat today!
