Logo Design & Branding

Your logo is the face of your business & the foundation of your entire brand identity. When it comes to logo design, I go beyond creating a simple mark – I help you build a complete visual identity that reflects your business values & connects with your audience.

Based in Pakenham, Victoria, I offer in-person branding consultations for local businesses, as well as online consultations for clients across regional Victoria, interstate & overseas.

Why Choose Custom Branding?

A custom logo is created exclusively for your business - not from a template, not using generic symbols & not something hundreds of other brands already have. It’s thoughtfully crafted to reflect your audience, industry, personality & long-term vision.

I offer strategic, high-quality logo & brand design that’s completely unique to your business & built to work seamlessly across every platform, from social media to product packaging. Every element is chosen with purpose, designed to communicate who you are & attract your ideal customers or clients.

Logo & Brand Design Packages

Essential Brand Identity Package

An affordable Brand Identity Package with the must-haves for your brand, including:

A simple, word-mark logo design (text only)
Single-page brand guidelines
FREE Brand Success checklist
5% OFF your website design

Premium Brand Identity Package

A comprehensive Brand Identity Package, packed with valuable brand assets, including:

Full logo design (graphic & text)
Brandmark / favicon
Full brand guidelines
Business card design
100x FREE business cards
FREE Brand Success checklist
10% OFF your website design + FREE Google business/maps listing + domain hosting setup

E-commerce Brand Identity Package

A complete Brand Identity Package that prepares your business for selling online, including:

Full logo design (graphic & text)
Brandmark / favicon
Full brand guidelines
Business card design
100x FREE business cards
10% OFF half-day product photography
20x retouched product photos
10% OFF your website design + FREE Google business/maps listing + domain hosting setup
FREE Instagram & Facebook setup
FREE Brand Success checklist

Enterprise/Custom Brand Identity Package

Need an enterprise or customised Brand Identity Package?

Enjoy generous discounts with a tailored Brand Identity Package to suit your business’s goals. Popular inclusions are:

Complete logo & brand design
Website design + FREE Google business/maps listing + domain hosting setup
Product label design
Product packaging design
Business signage
Vehicle wraps
Product photography
Corporate headshots
Business cards - enjoy the first 100x FREE!
Letterheads & other branded stationary
FREE Instagram & Facebook setup
FREE Brand Success checklist
Need something else? Let me know!

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I could not be happier with the level of service I have received.
My website is amazing, my new logo is awesome and the help and after care i have received is incredible.
- Colleen, Creative Edible Images
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We were recommended to Rachel by our local community group and we are so glad we found her!!
We had a very basic idea in what we wanted for our logo and Rachel brought this to life for us! She gave us multiple ideas and offered feedback on what she thought would work for our business.
She offers a competitive price for all her hard work and we wouldn’t hesitate to recommend her to anyone looking for this particular type of work. Thanks for your hard work Rachel!
- Belinda, Woodhouse Carpentry & Construction
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Rachel was great to work with. She got the brief first go. She worked with us to navigate the new website and showed us how we can manage it ourselves.
She came highly recommended by someone else and I would happily recommend her also.
- Cyndal, Genuine Conveyancing
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Rachel developed our wholesale website for retailers to make it simple to use with all the right features. The process was effortless and fast. I didn't feel like I had to do any work on my side with providing information etc about our business as Rachel done her own research on our customer site and used whatever she found relevant! Which, from a business owners point of view, was incredible as I don't have much time as it is!
The site is extremely functional and easy for customers. Rachel also provides 'after service' to help assist you in getting to know how to use and maintain the site which I found very useful!
On top of this, Rachel is just an all round goodie. Super easy to work with and just a good egg!
- Rose, The Brave Pants Company
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Rachel has been invaluable in her contribution with Optima's web site development, company artwork and ability to provide enhancements & professional feed back.
The congeniality in which Rachel delivers her service is exceptional. Optima will continue our relationship with Rachel for years to come.
- Andrew, Optima Logistics